E-commerce is a highly competitive industry, so making your shop stand out can be challenging and take some time. However, it doesn’t have to be expensive at all. In fact, some of the best tactics for marketing your store can be completely free.
You don’t have to invest in paid ads to see your business thrive. You just need to extend your organic reach and use what you have to make people more interested.
Here are some marketing tactics for your e-commerce business that won’t put a dent in your budget.
Use Email Marketing
When customers entrust you with their email, you may as well use it. If you have any kind of subscription form on your site, you can use the contact info you collect to remind your customers of your existence.
You can use email marketing to inform them about special offers and discounts or recommend products that might interest them. You can even offer relevant snippets of content to strengthen your brand image and remind them of your amazing store every once in a while.
This tactic may lead to repeat purchases and recommendations, and it’s either inexpensive or free, depending on whether you hire someone to do it for you or you do it yourself.
Expand Your Organic Reach With Fresh Content
The best way to expand your organic reach without spending a dime is to write content your customers would be interested in reading. Sure, writing blog posts might take a bit of your time, but the potential results are worth it.
Depending on what kind of products you sell, you can write any type of content, from instructional articles and product guides to inspirational posts. This way, you can answer searchers’ queries and promote your products at the same time.
For example, if you sell hats, you can write about how to style different types of hats. If you’re a fitness gear store, you can provide workout tips using the equipment you’re selling.
Focus on Affordable Products
If you’re about to invest in advertising some of your products, pick the more affordable ones. The more expensive the item, the higher the advertising cost of it. It’s best to try out any strategy with some inexpensive items.
What’s more, it’s always wise to put your most affordable or discounted products forward because people are much more likely to buy them. Plus, they are much more likely to purchase them on impulse.
Once you capture their attention with less expensive products, they are likely to explore your store for other items as well. In other words, this tactic provides many upselling opportunities.
Improve Customer Experience With Chatbots
Live chat support is great, but agents can’t cater to everyone at once, and it can be expensive to have agents working 24/7. Your best option is to switch to AI-powered chatbots. These bots can help customers find their way around the store, answer questions, provide assistance, and even upsell for you.
They save a lot of time, both to you and the customer, and are available around the clock. What’s more, a bot can cater to all the customers asking for help at the same time. Of course, this marketing idea is not completely free because you need to pay for the implementation. However, it’s extremely cost-efficient in the long run.
Promote Your Products on Social Media
The fastest way to reach a wide audience is through social media. You can tap into some of the most popular platforms, such as Instagram, Facebook, and TikTok. Depending on your target audience demographics, you can pick one or two platforms that would work best (e.g., TikTok for Gen Z).
If you’re willing to spend some money, you can reach out to influencers. Another great idea is to organize a promo contest, such as giving out a certain number of free items to people who repost. You can also challenge them to post pictures with your products. The picture with the most likes gets a freebie or something similar.
There are numerous ways to reap the benefits of user-generated content.
Let Customer Reviews Speak for You
A staggering 90% of consumers read online reviews to decide whether to buy a product or not. If you don’t allow reviews on your site, people may be suspicious of your store. After all, there are many scammers online, and the internet is flooded with posts about people ordering something online and getting something completely different instead.
If you want potential customers to trust you, allow previous customers to sing their praises on your site. If your products are legitimate, you’re likely to get more positive than negative reviews. People trust other consumers’ unbiased opinions, so they are much more likely to order from you if they can see others praise you.
As you can see, you don’t have to waste money on your marketing efforts; there are so many inexpensive ways to promote your e-commerce business.